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Datacard® SD Series Card Printers Datacard Group Confidential February 2011
PRODUCT POSITIONING
The SD360 and SD260 card printers provide a proven, value-driven solution you can put to
work immediately. These best-in-class printers set new standards in performance and value
by outperforming all other card printers in their class in:
Image Quality
Reliability
Speed
Ease of Use
Affordability and Value
Environmentally Friendliness
The following 50- and 100-word positioning statements are provided to assist you in the
creation of web content, advertising, sales proposals and other sales/marketing content.
50 words
The Datacard® SD360™ and SD260™ card printers exceed expectations without exceeding
your budget. With faster, easy-to-use operation, the SD Series printers put reliability, superior
image quality and performance right on your desktop. Find out how at Datacard.com/id.
100 words
The competitive features and price of the Datacard® SD Series make it the best value on the
market. Dozens of innovations combine to create the industry-leading SD360™ and SD260™
card printers. SD Series printers outperform in their categories so you can do the same in
yours. TruePick™ anti-jam card handling accurately picks cards and helps reduce the stress
of a busy workday. Smart card encoding and double-sided printing produce more secure
solutions for a range of applications including education, healthcare and corporate needs.
Learn more at Datacard.com/id.
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