Datacard Group Confidential Page 13 of 24
April 2007
The SP55 Plus printer should be targeted toward any customer that has a need to print a mid-
to-high volume of cards per year and is looking for a smart, reliable and affordable printer that
is easy to operate!
Education (K-12)
One of the key responsibilities for schools is to provide a safe, secure environment for
children, faculty, staff and visitors. Security has become increasingly more important in today’s
environment. With the SP55 Plus printer, software and camera you can provide a complete
product solution, making it possible for schools to stay safe and secure at one great low value
price!
The SP55 Plus card printer is ideal for:
• Student, staff and visitor photo identification badges
• Employee time and attendance tracking
• Access control for secured facilities
• Registration process and record keeping
• Cash free meal programs
• Library/book store check-out use
• Transportation use
Small Corporations
Protecting employees, property, and profits are the main concern of corporations today.
Identifying who should or should not be allowed access can be achieved through visual,
physical and logical identification. Based on the corporations needs, Datacard can offer
products and development tools for a successful integrated solution.
The SP55 Plus card printer is ideal for:
• Employee photo identification badges
• Access control for secure corporate facilities
• Visitor identification badges
• Cashless cafeteria and gift shop purchases
• Employee time and attendance tracking
Keep in mind that the SP55 Plus card printer is field upgradable for smart card capability. If
the customer is not ready to commit the resources for the smart card – sell the field upgrade
option.
Loyalty/Retail
The Loyalty/Retail market is quickly becoming a sizable and ever increasing market. More
retailers are interested in understanding each customer’s buying habits. With loyalty/retail
cards retailers can not only track the customer’s buying habits, but also design specific
marketing campaigns that would be attractive to that particular customer. With the SP55 Plus
card printer, retailers can offer customized loyalty cards on the spot, eliminating any
inconvenience.
The SP55 Plus card printer is ideal for:
• Pre-printed loyalty cards
• Custom designed loyalty cards
• Registration process and record keeping
• Employee photo identification badges
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