DataCard SP25 Plus Manual do Utilizador Página 10

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Datacard Group Confidential
Page 10 of 19
April 2007
REPLACEMENT PRINTHEADS
The replacement printhead for the SP25 Plus card printer is a new printhead, unlike the
monochrome or color printheads available for the other SP/SP Plus series printers. This new
printhead had been optimized for color and monochrome printing.
Supply Item SP25
SP25
Plus
SP35
SP35
Plus
SP55
SP55
Plus
SP75
SP75
Plus
Color and Rewritable
Printhead
Color Printhead
Monochrome
Printhead
MARKET OPPORTUNITIES
The SP25 Plus card printer with its dual functionality is the ideal choice for a multitude of
markets and applications. Not only is it ideal for those applications requiring low-volume or
infrequent PVC card printing, it is also the perfect choice for those applications needing
rewritable technology.
With the introduction of the SP25 Plus printer we have given you a unique product with unique
functionality that will allow you to sell into new untapped markets, which means more selling
opportunities for you.
The following market applications are just a sampling of how the SP25 Plus printer and its
unique dual functionality can help you increase card usage which will result in more sales,
while at the same time helping/improving your customers’ card programs:
Markets: Full-Color/Monochrome Printing
Small Organizations
Protecting employees, property, and profits are the main concern to corporations today.
Identifying who should or should not be allowed access can be achieved through visual,
physical and logical identification. Based on the corporations’ needs, Datacard Group can
offer products and development tools for a successful integrated solution.
Loyalty/Retail
The Loyalty/Retail market is a fast growing market. More retailers are interested in
understanding each customer’s buying habits. With loyalty/retail cards retailers can not only
track the customer’s buying habits but they can also design specific marketing campaigns that
would be attractive to that particular end user. With the SP25 Plus card printer, retailers can
offer customized loyalty cards on the spot, eliminating any inconvenience.
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