Datacard Group Confidential
Page 11 of 19
April 2007
Membership
Today’s market is driven by customized, one-to-one marketing. With identity information,
organizations can provide special incentives to their members and conduct aggressive direct
marketing campaigns. Membership organizations can use photo ID solutions to ensure
member-only access to their facilities and track member service usage during each visit. The
customers also have an option to use their cards throughout the facility instead of having to
carry cash or credit cards for additional purchases.
Markets: Rewritable and/or Full-Color/Monochrome Printing
Retail
Retailers can print loyalty cards with rewritable point totals or limited-time special offers.
Beauty salons and other shops that take appointments can issue rewritable appointment cards
for clients. Movie and video game rental outlets can issue membership cards with rewritable
return by dates. Restaurants can issue frequent diner cards with point totals.
Entertainment
Applications include ski lift tickets, rate cards for casinos, lottery tickets, gaming cards, tickets
for concerts and sporting events, and membership cards for health clubs.
Transportation
Public and private transportation organizations can issue rider cards with rewritable ticketing
details or schedules for buses, trains and subways. Airlines can issue frequent flier cards or
boarding passes with rewritable point totals and flight information.
Corporate ID
Rewritable cards are ideal for issuing temporary and visitor IDs that include a name and
photo, yet can be returned at the end of the visit and easily reused for a different visitor.
Paired with other card personalization technologies, rewritable cards can also be used for
access control or time and attendance.
Education
K-12 schools, colleges and universities can print a student’s photo and demographics on a
fully rewritable ID, or print a photo on the PVC side and use the rewritable side to print a class
schedule or school events calendar. You can also print a library card with rewritable due
dates or issue copy/print cards that combine a magnetic stripe with a rewritable tally of
copies/prints used.
Healthcare
Hospitals and other healthcare providers can issue patient ID cards that feature preprinted
permanent information on the PVC side, such as hospital logo, and rewritable information on
the opposite side, such as patient’s demographic data or medical record information.
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